Donegal Brothers Launch New Mobile Farm App

Two Donegal brothers are to create 22 new jobs with a new phone app to make farmers’ lives easier.

The Irish Farming Community descended on Letterkenny on Wednesday 18th June 2014 to attend the formal launch of Farmflo’s new Crops 2.0 and mobile app products.  The event was held at the CoLab facility on the Letterkenny Institute of Technology Campus, where Farmflo is now based. The company initially got startup help from EnterpriseIreland and have now secured their first external funding round of €100,000 from angel investors.

Gareth Devenney Outside the Colab Building on the LYIT Campus

Gareth Devenney Outside the Colab Building on the LYIT Campus

“As government and EU regulations intensify, we wanted to find some software that could handle some of the reports and paperwork for us. There simply wasn’t anything like it out there, so we built it ourselves!” Gareth Devenney, Co-Founder of Farmflo. Since founding the company in 2012, the brothers, who were raised on a farm in Donegal, have been beta testing their farming compliance management software with 200 farmers.


Farmflo provides cloud-based software that seamlessly integrates into the farmers’ working day by harnessing technology to reduce the additional administrative burden, saving the farmer many hours of labour intensive administrative work per week; providing peace of mind knowing their compliance and information provision requirements are being taken care of.

Essentially this will ensure that Farming Compliance is Made Easy by keeping farm records safe in Farmflo where they can be used to save time with compliance paperwork while staying 100% accurate and-

  • Save 20 hours per month
  • Compliance easily managed
  • Easy to use
  • Less paperwork
  • Get back on the farm!

During the event, Co –Founders and brothers, Jason and Gareth Devenney from Newtowncunningham presented the Farmflo story and demonstrated the software using data captured from their own farm.  Attendees also had the opportunity to view the new mobile app in action and were given detailed demonstrations.

Farmer, CEO, Co-Founder Gareth Devenney grew up on the family farm before studying at GreenmountAgriculturalCollege. Having graduated and spending a year working on large farms in Australia, he took on the day to day operations of the 140 acre farm from his dad, Jim Devenney. Over the last ten years Gareth has focused on increasing cereal production, building out the farms commercial flock of sheep and is always looking at ways to make the farm run more efficiently while improving its performance.

Jason Deveney,Farmflo, Frank McGauran, Syngenta and Gareth Devenney, Farmflo. Photo Clive Wasson

Jason Deveney,Farmflo, Frank McGauran, Syngenta and Gareth Devenney, Farmflo. Photo Clive Wasson

Co-founder and farmer Gareth Devenney said “the momentum behind Farmflo is now unstoppable. High numbers of farmers have signed up for Farmflo during the first month of our public launch in May 2014.” He continued “Compliance is one of the biggest worries for farmers and our product provides an easy to use solution that eliminates worry and enables farmers to focus on what they enjoy most. Having conducted extensive development and testing over the past two years, we know our software makes compliance easier for farmers, saving an average of 20 hours administrative time per month and securing farmers’ incomes. This investment allows us to build upon our experience and begin making farmers lives easier throughout Ireland and beyond.”

Jason Devenney, an experienced software developer, CEO, and Co-Founder also grew up working on the family farm before studying IT in London, securing an honours degree in Computer Information System Design. After an early career developing software for Walt Disney and Global Aerospace, he went on to co-found cloud based ERP start up, Siondo. After that, he re-joined the corporate world where he worked as a Senior Project Manager for SAS Software, implementing multi-million dollar secure intelligence solutions for government agencies and police forces globally, before co-founding Farmflo. He stated that, “Farmers can enter information into their tablet or smartphone in the field or barn as they go about their day and sync when they get back home eliminating much of the paperwork that farmers or family members are currently doing in the evenings. Compliance reports can then be generated as required.”


Jason Devenney added “We are excited to welcome many important people from across Ireland and UK’s farming sector and are delighted they are investing the time to attend this event, it is very encouraging and demonstrates their belief in Farmflo and what we’re doing.”

The company plans to use the investment to begin recruiting staff at their new location in the CoLab facility at the LYIT Letterkenny.

Farmflo staff, Eimear Loughery with Jason Devenney, Patsy Donaghey, CoLab and Gareth Devenney at the launch of Farmflo. Photo Clive Wssson.

Farmflo staff, Eimear Loughery with Jason Devenney, Patsy Donaghey, CoLab and Gareth Devenney at the launch of Farmflo. Photo Clive Wssson.

Jason continued “Our software has been created by farmers for farmers so it feels right that we establish ourselves in Donegal in the heart of the farming community. Our goal is to build a world class farming compliance software company right here in Ireland securing sustainable jobs in the community as the company develops.”

The company is opening eight vacancies immediately across a range of disciplines including research and development, sales, marketing and administration.

Further vacancies will be opened later in the year once the company has secured their next funding round.

Gareth concluded “We will have at least 22 employees by the end of 2015 based in Letterkenny with the potential for more sales and marketing roles across Ireland and the UK.”



Farmflo website

For more information, please contact Gareth Devenney on +353 (86) 326 1533 or


(Source – Donegal Now – 19/06/2014)




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